9 Creative Snapchat Ideas for Brands

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?

Read more blog.hubspot.com - 2 days ago

Snap raises $3.4bn in biggest tech float since Facebook

Snap raised $3.4bn (£2.8bn) amidst strong demand for shares in a New York float that gives it the biggest tech valuation since Facebook. The owner of popular messaging app Snapchat is now valued at $24bn, higher than the $22.3bn expected, Reuters reported.


Read more cityam.com - 3 weeks ago

Inside Facebook's Quest to Beam the Internet Via Solar Drone

A WIRED exclusive look at how Facebook will beam the internet with Aquila, a stratospheric solar-powered drone equipped with millimetre wave communications technology.

Read more youtube.com - 5 weeks ago

How content strategy drives digital marketing

To those well conversed with the field of digital marketing the term content strategy should not be anything new. The process which extends to several disciplines has been around for quite some time.

Read more talk-business.co.uk - 2 weeks ago

5 Things to Think About Before You Start a Blog

It’s time! You’ve had it in the back of your mind for a while now, but you’ve realised the hour is right to take the plunge, and you want to start a blog. Welcome! You’ve come to the right place.

Read more problogger.com - 4 weeks ago

Wikipedia bans Daily Mail for “poor fact checking, sensationalism, flat-out fabrication”

The editors of English Wikipedia have banned the Daily Mail, ruling that stories published in the newspaper or online can no longer be used as a source, citation, or proof of notability. The Wikipedia editors claimed that the Daily Mail is too unreliable due to "poor fact checking, sensationalism, and flat-out fabrication."

Read more arstechnica.co.uk - 6 weeks ago

Twitter cofounder Biz Stone now works for Pinterest

Pinterest announced Wednesday that it's acquiring Jelly, the Q&A app Stone founded in 2013. Both Stone and cofounder Ben Finkel are joining Pinterest as a result of the acquisition. Stone in a special adviser role (he will work with Chief Product Officer Evan Sharp) and Finkel as part of the growth product team.

Read more mashable.com - 2 weeks ago

50 Amazing Social Media Marketing Ideas, Strategies & Tips

Is social media part of your marketing strategy? I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan.

Read more business2community.com - 4 weeks ago

Norwegian site fights troll rants by making them pass a quiz before commenting

Comment sections on the internet can be a cesspool of human misery and rarely lead to fruitful conversations. Many news sites have given up on regulating comment sections and simply gotten rid of them, but Norway’s public broadcaster (NRK) has tried to find new ways to elevate the level of discussion in comments.

Read more thenextweb.com - 3 weeks ago

Social Media Savagery: A New Marketing Approach?

In the world of social media, perception is everything, and a strong sense of identity can be the main differentiator that helps your brand stand out in a sea of noise. Brand voice takes a lot of strategic planning to develop, and it evolves over time, but what happens when brands decide to challenge the status quo? Do you stay the course or do you shift and reinvent yourself with the times? Enter “social media savagery.”

Read more socialmediatoday.com - 5 weeks ago